Shandong hand-made, creative empowerment, Jinxiang Shengyada Pencil Co., Ltd. won the Qilu Evening News
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Shandong hand-made, creative empowerment, Jinxiang Shengyada Pencil Co., Ltd. won the Qilu Evening News
Shandong Handmade, which inherits the culture of beauty for thousands of years with craftsmanship, not only leaves traces of time, but also has the essence of innovation. Jinxiang County Shengyada Pencil Co., Ltd. (hereinafter referred to as Shengyada), after 36 years of deep cultivation and innovation, creative new manufacturing, has produced nearly 100 kinds of pencils, which are exported to Japan, South Korea, Europe and the United States. In order to explore a new mode of cultural inheritance, kongsheng cultural creativity co., ltd. was established in 2016 to integrate excellent traditional culture into it and create more than 10 kinds of creative products such as Analects of Confucius chapter 12 pencil, upper signature pencil, luban pillow, creative planer pencil sharpener, etc. to make small wood more interesting.
small pencil hundred forms
to break the history of the production line
, I walked into the Santa Yada pencil showroom, just like a pencil museum, which was a feast for the eyes. More than 40 kinds of pencils of different categories are neatly placed in the glass wall cabinet. Looking around, the colors of pencils range from solid color, double color to multi-color mixed color. The shapes of pencils are even more varied, with bamboo joints, hollow holes and inlays......
pick up a pencil casually and hold the pen holder tightly. They don't want to feel cordial. That feeling may come from the memory of everyone's student period or the memory of the times.
from log pencils to drawn pencils, and then to today's black wood pencils and pendant pencils, San Yada, which was founded in 1986, has a history of more than 30 years. It is more like a true portrayal of the writing and changes of the times during the primary school period of the post-80s to 10 generations. Its development process, but also through the manual, mechanization to automation of technological innovation.
of 85, Yang Shengyu, manager of Jinxiang Shengyada Pencil Co., Ltd., can be described as an "old man" who has been deeply engaged in pencil manufacturing for 13 years. Pencil culture has long been integrated into his life. Writing on a pencil is something he ponders every day. "To gain a foothold in the industry, you need to innovate." On weekdays, listening more, seeing more and asking more are the foundation, and research and experiment are the paths. Once he saw the laser equipment at the exhibition, Yang Sheng had the idea of integrating laser printing with pencil.
"Whether he succeeds or not, try to buy it first." Yang Sheng said frankly that at the beginning, people in the factory could not even open the machine. He was not knocked down by reality and would not go to school, so he invited professionals. "Whether it is good or bad, I will make an issue of it on the pencil." It is with this belief that he is obsessed with every attempt, accumulates experience in the experiment, and in dozens of continuous arguments, from pencil lettering to pen drawing, the pencil has a new look.
"Look at this pen. Many people can't imagine how it is made." Before the words were finished, Yang Sheng took out a pencil with a black background and a golden heart-shaped pattern to show it. He saw that the pattern located in the middle and upper part of the pencil was formed by dozens of hearts arranged in vertical rows. Touch the pattern lightly, and you can feel the concavity and convexity brought by "carving. "This is the peeling by laser." Yang Shengyu said that under the meticulous design and production, today's pencils can not only draw dragons and phoenixes, but also print patterns in color.
In order to make laser production use "fine", Shengyada developed various pendant pencils by using laser micro-drilling technology on the basis of the patented technology of lead-core blind pencil. Pencil pendants added new functions and artistic taste of pencils. The company's characteristic pencil has also realized one customer, one variety, one batch of goods and one characteristic, completely changing the history of an industrial production line with only one color. Carving series pencils are independently completed by the company from research and development to manufacturing. Small pencils have played new tricks, and the products also have absolute pricing power.
innovative ideas to seek development
the pen culture has been completed, this stationery enterprise, which mainly exports pencils, began to explore the field of cultural creation in 2016, established Jining kongsheng cultural creativity co., ltd. and registered the trademark "kongsheng.
"Stationery is closely related to cultural creation. It is also our responsibility to make stationery a part of inheriting excellent traditional culture." Yang Sheng said that with the continuous improvement of the company's strength, he hopes to use Jining's rich historical and cultural resources to give the small pencil a heavier cultural element. From Confucian culture to Chinese classical literature, through the design and manufacture of the R & D team, the pencil holder engraved with the twelve chapters of the Analects, Chinese allusions and other cultural and creative products came into being.
With the wide acclaim of cultural and creative products, in addition to the continuous innovation of the appearance, the practicality of life has also become the innovation point of the product. "The red acid branch eternal pen can write 300000 characters without cutting the pen head." Yang Sheng admitted frankly that Eternal Pen is a pen head made of titanium alloy. It has no balls and no ink. Through friction between the pen tip and the paper, titanium alloy metal molecules are decomposed and left on the surface of the paper. The writing effect is similar to that of HB pencil. It can write 300000 characters continuously. An Eternal Pen is equivalent to dozens of ordinary pencils. It is durable, energy-saving and environment-friendly. In addition, the "eternal pen" can also be modified by eraser. In this way, a pen has also become a "handicraft".
with the accumulation of early experience, the creative team began to expand into fields other than pencils, developing cultural and creative products for different scenes such as office, ornaments, gifts, accessories, life and home, and developed more than 30 cultural and creative products such as Toona sinensis series, mahogany series, log ornaments series, etc. The appearance design is made of carving and other crafts, integrating traditional Chinese culture and art such as painting and carving. Among them, the wooden "garlic mortar" ornaments exhibited at the Jinxiang Garlic Festival are loved by merchants for their smart and divine shapes. The designed planer pencil sharpener won the "Silver Award" in the Tourism Commodity Competition with Chinese Characteristics in 2020 ".
"The company currently has 3 registered trademarks and 18 patents. Next, we want to jump out of stationery and do creative work." Yang Sheng said that if you want to be refined and do a good job in cultural creation, you cannot rest on your laurels. It is hoped that by further integrating cultural resources, excavating the spirit of honest culture, creating more and better cultural derivative products, and then realizing the effective display and dissemination of traditional culture.
Source: Dazhong Newspaper-Qilu One Point
